Three Potentials of Indonesia Water Purifier Market

In the midst of East-Asian economies soaring, the world market is compelling Indonesia that has shown tremendous growth since Asian Financial Crisis(AFC). According to 2016 and 2017 financial report from the leading research institutions such as World Bank, ADB, IMF, they all anticipate that Indonesia will maintain their high-growth rate at 5.1% to 5.2%

 

But, although it’s economic growth, Indonesia constantly confronts problems of the poor quality of a drinking water as underground water is contaminated. The access rate of Improved-water supply facilities (here in after water supply) rural area is below 10%. Thus the demand for a bottled water is growing rapidly. For this reason, in 2015, Indonesia government announced the policy for the expansion of infrastructures for the water supply.

 

It can be assumed that the market of water purifier which is currently infant industry of Indonesia will be expanded for the evidences of the increases of the upper-middle classes due to the economic growth, government’s active investment for the infrastrucutre, and unprecedented growth of bottled water market. This article will look into three points, 1) market Potential 2) Business opportunity 3) Target Customer to ecaluate the attractiveness of the water purifier market entry.

 

Three Potentials of Indonesia Water Purifier Market