P&G hosts Leadership College workshop for SMEs, launches “Signal Accelerator”

Procter & Gamble (P&G) hosted the P&G Leadership College for SMEs on September 6 in Hanoi, in parallel with the SME Ministerial Meeting of APEC 2017.

The workshop attracted more than 100 leading SMEs in the northern region, reaffirming P&G’s long-standing commitment to Vietnam in partnership with the Ministry of Planning and Investment to help enhance SMEs’ competitiveness and increase their innovation capability.

The workshop highlighted one of the top priorities of the Vietnamese Government from now to 2020, which is to develop SMEs as the engine of economic growth. This is one of the key mutual goals discussed among ministers responsible for the SME sector in the APEC region. Improving the capability of Vietnamese enterprises will bolster Vietnam’s integration and links with other APEC economies.

P&G also introduced the P&G Signal Accelerator to Vietnam at the workshop. A global program that is part of P&G’s innovation strategy, P&G Signal Accelerator is seeks breakthrough innovations and business solutions to address P&G’s business challenges and opportunities.

“Vietnam is one of P&G’s important markets,” said Mr. Omar Channawi, Vice President of P&G Asia Pacific. “We are proud to continue our unwavering commitment to supporting and growing with local enterprises in a sustainable way. Vietnam is among the first nations in Asia where P&G has introduced both the P&G SME Leadership College and Signal Accelerator. We hope that these two programs not only help to build capabilities for SMEs in Vietnam but also connect them with great business opportunities that will help position Vietnam on the global innovation map.”

By launching Signal Accelerator in Vietnam, P&G invites the country’s SMEs and startups to a global innovation playground where they can submit their innovative ideas and solutions in business that facilitate P&G in resolving challenges and grasping business opportunities, for instance those that help improve product quality and the product experience for consumers.

With the local launch of Signal Accelerator, Vietnam’s SMEs and startups can now compete with their peers around the globe for innovative ideas and embrace the opportunity of becoming P&G’s innovation partners, being entitled to pilot funding by P&G. In this way, P&G’s Signal Accelerator paves the way for any Vietnamese startup that has the curiosity to learn, the mastery to create, and the passion to win, to join global players in game-changing innovation. This reaffirms P&G’s commitment to supporting Vietnam’s efforts to build stronger enterprises, nurture its talent pool, and become a startup nation. Signal Accelerator has been launched around the world and Vietnam is being added to expand the program’s reach further in the Asia region.

The P&G Leadership College for SMEs focuses on improving leadership skills for SMEs. In ASEAN, it was first launched in Singapore in 2014, to boost cooperation for mutual benefit among large multinationals and SMEs in the region through knowledge transfer, the sharing of experience in enhancing management competency and competitiveness, and promoting innovation initiatives in business.

The September 6 seminar enabled more than 100 SMEs in Vietnam to access useful knowledge and relevant skills in business innovation shared by Mr. Satyajit Sengupta from the Singapore-based P&G Innovation Center.

The P&G SME Leadership College demonstrates P&G’s strong commitment towards making a contribution to the communities where it operates. Through sharing in-depth knowledge and experience with local SMEs, P&G aims to accompany them in achieving sustainable development goals.

P&G has been operating in Vietnam for over 20 years and was one of the first US firms to invest in the country after diplomatic relations were normalized. Since then, P&G has invested in three production plants in the country, most notably the world-class Gillette plant in southern Binh Duong province; one of three Gillette factories in Asia with the most advanced technology and run by Vietnamese technicians and engineers professionally trained in Europe and America.

P&G’s commitment to Vietnam’s development also speaks in its investments in nurturing the local talent pool. It has run long-term programs in partnership with Vietnam’s leading universities, including P&G Leadership Talks, P&G CEO Challenge, and P&G Dream Internship.

[Source: vneconomictimes 6th September 2017]