News on Hebronstar vol. 76


[Inside Korea]



Chinese Live Commerce Market 101

Live commerce is the method of introducing and selling products and services during a live stream, or live video broadcast on the Internet. Live streaming simply refers to online media broadcast in real time, like a webinar (Zoom Meeting) or game play (like Twitch). When you combine live streaming and e-commerce, you get Live Commerce, where real-time interactions between shoppers and sellers take place.

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[Inside Vietnam]



Consumers, businesses worn down by record gasoline prices

Gasoline prices surged 30 percent within a year to a record high forcing consumers to tighten their belts, while merchants and companies experienced additional losses.
Vietnam gasoline prices hit a new all-time high of nearly VND27,000 ($1.18) last week, after authorities adjusted them upward for the sixth time in a row.

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Artificial Intelligence in Marketing: The New Trend?

The application of Artificial Intelligence (AI) in business operation has attracted the attention from researchers and practitioners from various industries. It is undeniable that AI in marketing is currently gaining importance, due to increasing computing power, lower computing costs, the availability of big data, and the advance of machine learning algorithms and models. From a strategic perspective, companies such as Google, Rare Carat, Spotify, and Under Armor are among the expanding list of firms enhancing their performance through the adoption of AI-based platforms (such as Microsoft Cognitive Services, Amazon Lex, Google Assistant, or IBM Watson). This approach increases their customer interaction across marketing channels and improves market forecasting and automation. Consequently, AI has been recognized as the most influential technology for business, with expected growth from $10.1 billion in 2018 to $126 billion by 2025.

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Airlines resume hiring as they embark on recovery

Bamboo Airways, Vietjet and Vietravel Airlines have started hiring again after an extended recruitment freeze due to Covid-19.
Bamboo Airways has posted hiring announcements for many positions, including pilots, flight engineers and cabin crew aid plans to expand its fleet and destinations.

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[Inside Indonesia]



PCR test now mandatory for domestic flights as Health Ministry seeks to minimize false negatives

Even if you’re fully vaccinated, you now have to take the PCR test before boarding a plane, after the government enforced stricter screening measures for flights ahead of an anticipated boom for domestic air travel.

From Oct. 19 until at least Nov. 1, new domestic travel rules under the Enforcement of Restrictions on Public Activities (PPKM) protocol states that domestic air travelers must be at least partially vaccinated and must present a negative PCR test result that is valid for two days prior to departure.

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Indonesia formulates energy transition roadmap to achieve net zero emissions

Indonesia has created a roadmap for energy transition to achieve the target of net zero emissions by 2060, Energy and Mineral Resources Minister Arifin Tasrif stated.

“Indonesia is committed to addressing matters pertaining to energy access, smart and clean technology, and financing in the energy sector,” the minister noted while addressing “Road to COP26 Indonesian Pathway for Net Zero Emission – Energy Transition” event on Thursday.

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